Library worked with The Connacht Distillery to tell the Irish folk story of the mischievous, merry-making ‘Staw Boys’ for this unorthodox single-grain whiskey, crafted and inspired by west Ireland.
The Story of The Straw Boys: The Straw Boys are an Irish folk tradition of uninvited (but welcome) wedding guests. Disguised head to toe in bushy, hand-made costumes of woven straw, The Straw Boys arrive instruments in hand, dancing and singing to join the festivities and toast the happy couple with a drink…or three. We designed this single-grain Whiskey in their honour, inspired by their energy and natural textures from the West-Ireland agricultural landscape.
The Spirit of the Unorthodox: We developed the tagline ‘The Spirit of the Unorthodox’ to signpost the brand’s unconventional, rule-breaking take on distilling. In creating a single-grain Whiskey, Connacht wanted to promote a more casual, light-hearted tipple to contrast the more serious, precious world of single malts.
Our design captures and illustrates the wild, sensory movement of flailing golden straw and dancing hands, appearing from behind a hessian-like screen that wakens the familiar country scent of dry grass under a hazy harvest sun.
The bold type is finished with a sharp roof emboss creating a contemporary finish and depth of field that invite you to step into the scene. The neck uses a simple handwritten, artisan detail, with straw-like qualities and a touch of craft. Topped off with a decorative serpent seal of approval, a mark of quality that signifies The Connacht Distillery’s ethos of exploration into uncharted territories.
- Agency/Creative: Library Design Studio
- Article Title: Straw Boys Whiskey Label Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Lincoln
- Market Region: Europe
- Project Deliverables: 2D Design, Brand Design, Copywriting, Illustration, Label Design, Logo Design
- Format: Bottle
- Substrate: Glass
- Industry: Food/Beverage
- Keywords: Irish Whiskey Packaging Design
Creative Partner: Lizzie Mercer
Creative Partner: James Cann