BrandOpus – Craft Gin Club

“BrandOpus has created a new visual identity for the leading UK drinks subscription company, Craft Gin Club, that celebrates the anticipation and delight the brand brings to its subscribers during monthly unboxing, to better connect with their audience.

Capitalising on the UK’s love for gin, the Craft Gin Club is the No. 1 drinks subscription brand in the UK with over 40,000 monthly subscribers. Started just three years ago, they have seen exponential growth and were recently named one of the top 10 British start-ups. Their rapid expansion coupled with an increasingly crowded market, meant they needed an identity befitting of their business ambitions whilst retaining their approachable, club personality.

Inspired by the curiosity and conviviality experienced during subscribers’ monthly unboxing, we put the box itself at the heart of the brand to capture the anticipation and excitement the brand brings rather than focusing solely on the product. We created a multi-faceted and flexible identity that together with a suite of graphic elements deliver surprise and delight. The identity works with the brand’s playful personality to establish a distinctive and ownable world. Activated across all marketing channels, the Craft Gin Club now has a look and feel that establishes the brand beyond the product to propel its continued growth.”