Thorn & Burrow Wines This natural wine company located in Vancouver, British Columbia creates unique and unconventional wine blends found nowhere else. To pair with each blend they wanted creative and offbeat label designs that establish them as visually unique as their wines. We answered that call with unconventional typography designs and cutting illustrations that pique the viewer’s curiosity and beckon them to taste what’s contained in the bottles.
For the whites RG+ and RIES and the F*CK Rosé we created an organic and high-contrast family of custom typographic illustrations. F*CK Rosé: Expressive and playful, singing with fuzzy peach, nectarine and apricot, oh and there’s a Jolly Rancher in your mouth too! RG+: Fun and expressive, on the nose with pithy peach, candied nectarine, burnt lemon rind and subtle spiced apricots. RIES: Restrained aromatics of pithy lemon, yellow hard candies and underripe pear.
For the reds, the duo of Grumpy Cats and a Salty Pirate was used for an edgy, rebellious look that dares the consumer to try what’s inside. GRUMPY CATS: A dusty wild cherry nose with subtle Ribena currant, spiced strawberry and black cherry. SALTY PIRATE: Expressive sassy times, vibrant raspberry, green strawberry, spiced currant and a hint of volatile acidity.
A T&B monogram was also designed to match the creative style for use on the back of all labels and informational materials.
The corks were previously designed by Thorn & Burrow Wines but we felt that they were beautifully designed and there was no need to add extra costs or time to the project by redesigning them.
- Agency/Creative: TRÜF Creative
- Article Title: Strange Wine Labels by TRÜF Creative for Thorn & Burrow Wines
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Los Angeles
- Market Region: North America
- Project Deliverables: Illustration, Packaging Design, Typography
- Format: Bottle
- Industry: Food/Beverage
- Keywords: wine, wine label, natural wine, illustration, typography
Deign Director: Monika Kehrer
Designer/Illustrator: Adam G