Prepare yourself for the ultimate energy drink experience! Development of a daring, extreme design for a line extender of the energy drink brand Take Off, with each flavour owning its creepy character, to tells its personal story: Berry & marshmallowy Space Cat is travelling through space to save the universe, The Zombie Attack feeds your blood lust for the ultimate energy kick and watch it, or the daring Jungle mango & maracuja Maniac will blast you away! Welcome to all you wonderful creepy creatures.
CREDIT
- Agency/Creative: Brandcouture
- Article Title: Storytelling Packaging Design for the Ultimate Energy Drink Experience
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Germany
- Market Region: Multiple Regions
- Project Deliverables: Graphic Design, Illustration, Packaging Design, Research
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
