StockPay is an investing app for beginners. It has developed an easy and informative way for everyone to become an investor – everything on one app for maximum flexibility. StockPay’s mission is to create an affordable and approachable platform for the popularization of investing among everyone.
Stockpay’s tagline is – invest now, pay later. It refers to the target audience – young adults without a financial background. StockPay helps aspirations to meet success.
The brand identity is based on illustrations. The main idea of the concept is an allusion to a game.
Embacy made up encouraging text and an illustration to the right. Horizontally-oriented illustrations mean a transition to a new level of life. The main character in the illustration is the city. Each illustration should have a reference to an urban environment: buildings, towers, parks, and any other elements that point to the urban area. The second type of character is the modern citizens of urban areas.
The city, its landmarks and buildings are not necessarily close to reality but should be recognizable, primarily in silhouette. Buildings and towers should be more detailed than secondary objects.
StockPay’s logotype is two arrows that spin — they comprise one continuous movement and have neither a beginning nor an end. The metaphor of continuous never-ending movement refers to the fact that StockPay is constantly in motion.
The palette is extensive with some colors laid out in shades. StockPay has three primary colors that contribute to the brand identity. The entire palette is used in the illustrations.
- Agency/Creative: Embacy
- Article Title: Stockpay’s Brand Identity and Website by Embacy
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Global
- Project Deliverables: Brand Identity, Branding, Graphic Design, Illustration, Logo Design, User Experience, User Interaction, Web Design
- Industry: Financial
- Keywords: Branding, Web Design, Fintech, Australia, Illustration, Blue, Yellow
Art Direction: Asya Iljushechkina
Project management: Andrew Kravtsov
Project management: Sasha Chuguevskaya
Designer: Miroslav Liamkin
Designer: Adelya Sabirova
Illustration: Lera Belobragina
Website development: Artem Kuznetsov
Website development: Nikita Zinevich
Communication designer ion: Sasha Korshenyuk
Communication designer: Masha Roshka