Rebranding one of Europe’s most innovative companies
As one of the three finalists in the 2019 European Inventor Awards, Oslo-based Stingray Marine Solutions has already proven the value of its innovative aquaculture technology. The rebranding of the company aims to communicate the unique benefits of its high-precision laser technology to the international aquaculture industry.
Stingray develops intelligent aquaculture technology that combines stereo machine vision, advanced software, and high-precision laser to target and eliminate parasites that infect farmed fish. The company’s goal is to help global fish farmers to increase production and improve harvesting while ensuring that they remain focused on fish welfare.
Stingray has already received global recognition for its innovative patented technology and was a finalist in the European Inventor Awards in 2019. Stingray has received extensive international media attention and has among others been portrayed in the Daily Planet.
Laser focus on fish welfare
With its intelligent system for the elimination of sea lice, Stingray is a world-class provider of technology to the fish farming industry. Its patented solution not only provides an enhanced image-based overview of parasite infection but also allows for the optical delousing of salmon and trout using a laser to deliver a reduction in sea lice of over 50%.
In addition, the Stingray system records and reports a range of welfare indicators for farmed fish thereby providing an additional and important decision-making support tool for fish farmers. Furthermore, with Stingray’s biometrics application, fish farmers can also monitor growth in each pen in real time via Stingray’s online portal.
Precision is an instrument of compassion.
When there’s no room for uncertainty.
A Biomimetic Brand
As the name Stingray reveals, the technology is all about flexibility, and deadly precision. Our aim for the rebrand was to bio-mimic the animal’s traits in movement, action, and narrative. By studying the stingray’s agility and precision, we developed a moving brand, with vigilance beyond compare. Precision and attention to detail, every step of the way. Laser focus on technology, laser focus on sustainability, laser focus on safety, and laser focus on fish welfare.
The iconic stingray is simple and designed to bio-mimic the precise predator. A study of the stingray’s movements is simplified and transferred to digital and physical three-dimensional installations. On analogue surfaces, it is graphically stylized, always with its tail precisely laser-focused on the target.
Spaces to evolve, inspire, and focus
With great precision comes great responsibility.
To be precise requires care, time, and attention.
Stingray’s office environments and production facilities are created to replicate the values of the company. A innovative environment, with a laser focus on every detail. Spaces to be inspired, evolve and focus. Lighting installations, iconagraphy and precise alignments lead the way to different departments. The material choices reflect the visual identity with clinical precision, and invite innovative interaction. The logosigns are made in a variation of 2D, 3D and as a kinetic installations biomimicking the movements of the Stingray.
A vision based on precision.
Our vision delivers intelligent technology for sustainable aquaculture.
Laser-focused precision as an instrument of compassion. Technology designed to improve fish welfare and fish quality, while both increasing food production and reducing waste and environmental impact. When our future is at stake, there is no room for uncertainty – be precise.
A passion for compassion
Our laser focus on compassion underpins a business mission to support smarter, healthier fish farming. We care deeply about fish welfare and food safety. We take clear responsibility for the choices we make as individuals and as consumers. And we always hold ourselves accountable for the actions we take as a business.
A strategy for sustainability
A laser focus on sustainability ensures we not only address the small things but also get the bigger picture. Parasites are tiny, but they create big problems. How we choose to control them impacts not only fish welfare but also the environment. Our aim is to protect both the fish and the future. A precise focus for big rewards.
- Agency/Creative: KIND (Conceptual Branding AS)
- Article Title: Stingray Graphic Design for Spatial Environments
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Norway
- Agency/Creative City: Bergen
- Project Deliverables: Graphic Design, Signage Interior
- Industry: Technology
- Keywords: WBDS Agency Design Awards 2022/23
Design Director: Knut Harald Longva
Chief Creative Director: Tom Emil Olsen
Senior Designer: Agnieszka Gawlik
Senior Designer: Bjørn Ivar Thomassen
Video/Photographer: Isak Norum
Director of Photography: Christoffer Meyer
Project Manager: Marianne Erdal Holm
Designer: Emil Olsen
Strategic Brand Director: Thomas Danielsen
Photographer: Dag Sverre Sandven