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stel+mar California Rose Tetra Designed by Zoca

stel+mar California Rose Tetra Designed by Zoca

As part of stel+mar’s premium canned wine product line-up, they also recently released their California Rose in a tetra pack unit. The challenge was adapting the geometric pattern and branding that works so well on a can to wrap around a multi-dimensional box. The result turned out be an excellent adaptation that not only lives well on a can but can also translate well onto other packaging shapes. This product was intended to offer portability along with the option of closing the boxed wine once a glass has been poured. This project has been part of an on-going branding and design exploration that requires the brand to adapt beyond stel+mar’s original can line-up to potentially other products.

CREDIT

  • Design Agency: ZOCA
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: stel+mar California Rose Tetra Designed by Zoca
  • Brand / Project Name: stel+mar California Rose Tetra
  • External Design Credits: Creative Director / Jose Garcia, Designer / Jose Garcia
  • Strategic Deliverables: Brand Architecture, Brand Strategy
  • Design Deliverables: Packaging Design, Identity System, Graphic Design
  • Location: Canada
  • Market Country: Canada
  • Market Region: North America
  • Product Category: Wine
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Plastic, Pulp Carton

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