Re design of the classic Stella Artois Noire by Oveja & Remi, for the Argentine market, inspired by the aesthetics of cinema noire, using simple, minimal art deco elements and types combining shiny and matt effects on the surface of the can. The result is a can design that stands out from the shelf, in a market where almost every brand uses complex and busy designs.
CREDIT
- Agency/Creative: Oveja & Remi
- Article Title: Stella Artois Noire Designed by Oveja & Remi
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Argentina
- Market Region: South America
- Project Deliverables: Brand Strategy, Packaging Design, Research, Tone of Voice
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
