Before and after: From a self-designed label to professional packaging
Packaging Design for Ruasshammer Hof – Regional Potatoes with Character
For Ruasshammer Hof, a family-run agricultural business that sells regional potatoes online and in farm stores, I developed a new, full-surface packaging design to replace the previous hand-applied label stickers.
The new design offers numerous advantages:
Clear differentiation between varieties:
The targeted use of color and typography gives each variety a strong visual identity immediately recognizable on the shelf and in shipping.
Professional brand image:
The new layout looks high-quality, modern, and trustworthy ideal for positioning the brand more confidently among regional competitors.
No more manual assembly:
The switch from individual labels to printed bags saves time, reduces error sources, and optimizes the packing process.
Two-color flexographic printing:
The design was developed specifically for efficient flexographic printing with only two Pantone colors – cost-effective and visually striking.
Illustrative reference to origin:
A hand-drawn potato plant illustrates the product’s agricultural roots and creates an emotional connection to the farm’s values: authenticity, craftsmanship, and regionality.
Uniform design with added value:
Social media channels, origin info, and a QR code leading to the farm’s digital content are directly integrated informative and customer-friendly.
As an illustrative brand designer specializing in packaging, I combine clear communication with emotional impact. The result: a visually engaging, technically feasible design that expresses origin, quality, and care – right down to the last detail.








CREDIT
- Agency/Creative: Stefanie Twellmann
- Article Title: Stefanie Twellmann Elevates Ruasshammer Hof with Streamlined Packaging for Regional Impact
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Hamburg
- Market Region: Europe
- Project Deliverables: Advertising, Art Direction, Brand Design, Branding, Design, Graphic Design, Illustration, Packaging Design
- Format: Bag
- Industry: Agriculture
- Keywords: Packaging Design, Illustration, Brand Illustration
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Credits:
design concept, illustration, design, art direction, final print data and print support: Stefanie Twellmann