Background: Stefanie Twellmann, a seasoned graphic designer and illustrator, commemorated her 14th year of entrepreneurial endeavor with a unique gesture of gratitude and celebration. Having transitioned from a full-time position as a packaging designer to embark on her entrepreneurial journey in 2010, Stefanie’s journey has been marked by creativity, collaboration, and client trust.

Challenge: With 14 years of entrepreneurial milestones behind her, Stefanie sought to express her appreciation to her clients, collaborators, and supporters in a memorable and personal manner. She aimed to encapsulate her passion for design, particularly her affinity with illustrating food and beverages, into a tangible token of gratitude.

Solution: Inspired by her love for the classic Aperol Spritz cocktail, Stefanie conceptualised an Anniversary Poster Illustration as a heartfelt tribute to her journey. Combining her expertise in digital illustration with her preferred tools, Procreate and Adobe Illustrator, she crafted a vibrant vector illustration of the Aperol Spritz cocktail in a flat style with bold textures and colors. This illustration, rendered in DIN A3 format, served as a symbolic representation of her entrepreneurial spirit and creative flair.

Execution: Stefanie meticulously translated her vision into reality by first sketching the illustration in Procreate before refining it in Adobe Illustrator. The final artwork was then printed on high-quality Hahnemühle Photo RAG paper, ensuring the fidelity of colors and textures. Limited to a small edition, each fine art print was numbered and signed by Stefanie, adding a touch of exclusivity to the celebratory gesture.

Outcome: The Anniversary Poster Illustration not only commemorated Stefanie’s 14th business anniversary but also kickstarted a series of illustrations inspired by her passion for food and beverage. As a testament to her dedication to craftsmanship and creativity, the illustration garnered admiration from clients, peers, and followers alike. Moreover, the limited edition prints became coveted collectibles among enthusiasts of Stefanie’s work, further solidifying her reputation as a versatile and talented designer.

Conclusion: In celebrating her entrepreneurial journey through the medium of art, Stefanie Twellmann exemplified the power of personalization and gratitude in fostering meaningful connections with clients and collaborators. By infusing her passion for design into every aspect of the Anniversary Poster Illustration, she not only expressed her appreciation but also ignited excitement for future creative endeavors. As she continues to evolve her craft and inspire others, Stefanie’s entrepreneurial spirit remains as vibrant and timeless as her signature illustrations.