We believe that people are happier when they selflessly share their positive attitude.

This brand development, characterised by the freedom of the client mandate, gave us the opportunity to create a very authentic urban brand with an aggressive but friendly character. We develop the packaging system, the social media design, the merchandising and, together with our studio partners Berlin Estudio, we also design the interior space. We describe the equipment as follows:

An optimistic movement, good vibes and the call to be part of a Squad free of prejudices, a patch that is born in that place where we all exist, and what we want to be is valid: in the street. Urban codes that make up a language of freedom and easy, well-made food, two things that anyone can connect.

He is an observer with a wide perspective of life that allows him to see the big picture, and to be very perceptive to create his own path; absorb new experiences and approach each one with a receptive and optimistic attitude. He does not like negativity, conflict, or boredom.

He is a true egalitarian, free-spirited, does not accept prejudice, and the easy result adapts to most social configurations naturally and spontaneously, is people-oriented, does not take them for granted and gets them to join.

He has great compassion for the state of the world and is capable of sacrificing to fulfill his dreams. He is an idealist at heart, with the necessary enthusiasm and skill to finish what he sets out to do and strive for greater achievements.

He is imaginative and creative, capable of seeing the beauty that exists in the environment and enhancing it; quick to say what he thinks and how he feels, with a great sense of humor, he loves to live lively, with a unique style, noisy, but with coordination and authenticity.

This brand came into the world to create a community of happy people united by their desire to transmit good vibes.

Thank you to our clients for believing that the power of design can change the way you see business.