Stash – Snacks So Good They’re Criminal

Stash – Snacks So Good They’re Criminal

Hunger – Stash

Fruit and nut snacks often live in a healthy, wholesome design space with plenty of earthiness but no real edge. By taking the impulse ‘grab and go’ occasions literally, Stash looks to add some attitude to these safe and serious shelves. By finding himself in different sticky situations Bazington, Stash’s law-breaking bear, brought to life our proposition: snacks so good, they’re criminal. Bright colours and bold text dominate the shelf, while playful secondary assets carry on the criminal theme.

CREDIT

  • Design Agency: Hunger
  • Organisation/Project Type: Agency, Non Published Concept Design
  • Article Title: Stash – Snacks So Good They’re Criminal
  • Brand / Project Name: Stash
  • External Design Credits: Render Studio (Product Renders)
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Confectionery, Cupboard Food, Snack Food
  • Consumer Packaging Format: Pouch, Sleeve
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper

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