” When working on a plein air the most important things to take with you are inspiration and good sun protection. The range of sun protection creams with the images of beautiful naked bodies by Cornelis Cornelisz. van Haarlem can be both! The shape of the packaging is similar to a tube of paint which fits perfectly into a painters case. And the fragments of the paintings are not only for decoration, but also indicate the level of sun protection factor — the lighter skin means the higher level of protection. Images used in the design: The Fall of Man and The Massacre of the Innocents. ”
CREDIT
- Agency/Creative: Stas Neretin
- Article Title: Stas Neretin – Plein Air a Haarlem (concept)
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
