Yura Podryadov – Starbucks™
Traditional methods in modern forms Starbucks™Concept: The main idea is to refresh the image of traditional Vietnamese method of brewing and serving coffee. We wanted to make it stylish and popular in other countries. Starbucks, as a modern brand in coffee culture, is an ideal choice to achieve this goal.Method: In Vietnam, there is a popular tradition to brew coffee in the coffee maker Fin (press filter) – a portable drip coffee maker.Details are importantBalanced coffee must be accurately brewed. So, to pursue this goal, we have come to the decision to enlarge the set with a measuring cup and instruction. As a result, people get instructions and a convenient way of brewing coffee. The brand gets loyal customers who drink coffee as it is meant to be.ConnectionThe fin shape design is based on Starbucks cups brand style. This way we have kept the connection with the familiar brand by linking it with new forms.
CREDIT
- Agency/Creative: Yura Podryadov
- Article Title: Starbucks™ Traditional Vietnamese Phin Concept
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Vietnam
- Market Region: Asia
- Format: Box
- Substrate: Plastic, Pulp Paper
