“For the first time in 10 years, Starbucks is debuting new whole bean coffee packaging designs inspired by the people, moments and experiences associated with each blend. Created by Starbucks talented design team and still the same delicious coffee our customers enjoy, each packaging redesign tells a unique story about the coffee roast’s origin and tasting notes.
Starbucks has spent decades working with coffee farmers throughout Latin America. Starbucks® Veranda Blend® blend was inspired by the lightly roasted coffee sipped together over the years, often enjoyed on a breezy veranda with a view of lush coffee trees. Subtle but flavorful with notes of toasted sweet malt and milk chocolate, it’s an inviting, approachable coffee that mixes beautifully with milk.
In Antigua Valley, coffee is a family tradition and a point of pride. Generations of farmers have worked the rich volcanic soil, perfecting their craft and producing some of the finest coffees. Starbucks® Single-Origin Guatemala Antigua, a favorite since Starbucks beginnings in 1971, this coffee is rich and refined, with elegant notes of dusted cocoa and soft spice.
This coffee’s heritage is featured through the quetzal bird amidst plant life from the Antigua region. Starbucks designers updated the illustration style to be artful and sophisticated, using layers of texture and delicate linework to create depth and detail throughout the design. The colors are shifted to warm coppery tones, speaking to the coffee’s roast and lending a beautiful shimmer.
Named after Starbucks first store in Seattle’s Pike Place Market, Starbucks® Pike Place® Roast is served fresh every day in Starbucks stores around the world. A smooth, well-rounded blend of Latin American beans with subtly rich flavors of cocoa and praline. It’s the perfect brewed coffee – a consistently delicious cup customers can really look forward to. Enjoy the spirit of Pike Place in every sip.
Grown on a lush Indonesian island, this spicy coffee is truly one of a kind. Starbucks fell in love with Sumatran coffee in 1971, and Starbucks® Single-Origin Sumatra has been one of the most treasured offerings ever since. The taste is distinctive and unmistakable – strikingly bold and full-bodied with rich herbals, rustic spice notes and a muted acidity.
- Agency/Creative: Chase Design Group
- Article Title: Starbucks Fall Limited Edition Packaging Redesign
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States of America
- Agency/Creative City: South Pasadena
- Project Deliverables: Packaging Design
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2022/23
Creative Director: Nick Leebert
Art Director: Jennessa Davis
Design Team: Jennessa Davis, Beverly Hartono, Jessica Lauw, Megan Hansen, Faustina Nathania
Production Team: Shakeh Gyurjyan, Joanna Kawai, Jenny San Loui