Sentispec, a Danish AI tech startup, was growing rapidly. Following a round of investment and ambitious projections, they recognized the need for a rebrand to elevate their appeal to large businesses. Despite being at the forefront of distribution technology, their brand did not reflect this reality.

Working closely with the founders, we sought to understand their vision and the capabilities of their breakthrough technology in vision data and machine learning. Their product and expertise promise significant savings for businesses in logistics, warehousing, manufacturing, and distribution. Therefore, they needed a brand and positioning that clearly communicated their game-changing potential.

As pioneers in data vision, the concept of transforming unseen insights into actionable intelligence took root. This, combined with the ability to see what others cannot, helped us craft a compelling story and bold identity for Sentispec.

Our contributions included brand strategy, brand positioning, brand identity, brand world, web design, and writing. Our tagline, “Open your eyes to the power of visual data,” encapsulates our mission.

At Sentispec, we transform cameras from passive watchers into powerful tools for collecting valuable data. Through our unique AI platform, we provide insights and interpretations that optimize businesses, drive change, and deliver immediate improvements in efficiency and environmental impact. We believe data vision is visionary for business.

Sentispec: Data visionaries. In every endeavor, we strive to be unconditionally constructive, approaching all situations with positivity and a relentless drive to deliver effective solutions for our clients. We proudly discuss our technology and its capabilities, showcasing our expertise and commitment.

Our tone is approachable, and we excel at listening and finding solutions to our clients’ problems. We engage with clients as peers, demonstrating our understanding of their world and communicating in a way that resonates with them.