“De Bar em Bar & Co” is a company that owns 6 bars in São Paulo – Brazil. After the partners opened the sixth bar, they thought it would be better to centralize the operations of each establishment and create a single company, to facilitate and improve the businesses of each bar.

The name “De Bar em Bar” created by St.Branco, is an expression widely used in Brazil when people spend the weekend going from one bar to another to drink, taste different snacks and meet people. The expression shows a lot of the Brazilian lifestyle and became very famous after being used in carnival songs (Samba-Enredo 1991 – De Bar Em Bar, by Didi – G.R.E.S União da Ilha do Governador RJ). The name fits both. For consumers who like to go from one bar to another, as well as for the business that is a company whose ambition is to own 10 to 15 bars in the city of São Paulo by 2024.

The visual identity was created as a corporate language and, it is based on the main product sold in bars, beer, and other alcoholic beverages. Hatched illustrations, desaturated colours, and retro typography give the Company a bohemian air, as well as the atmosphere of the bars. The illustrations applied to visual identities go beyond beer, showing a greater variety of drinks served in the Company’s bars. In addition to the logo, a “DBB” icon was also developed for better application of the brand in social networks. The visual identity will be present in all bars of the company, to make the brand more known and friendly to future investors, partners, and customers.