In 2012 St. Bernardus launched a one-off Tokyo brew on the occasion of the opening of the first St. Bernardus-themed café in the Japanese capital. Eight years later they wanted to rerelease this beer and asked me to create the label illustration for it.
The visual depicts an impression of Japanese nightlife in the iconic streets of Kanda district, where you can find the Bernardus Café.
St. Bernardus Tokyo is an unfiltered ale, which has been brewed with a large amount of wheat, holding the middle between a white beer and a saison.
CREDIT
- Agency/Creative: Jonas Devacht
- Article Title: St. Bernardus Tokyo Beer Can Illustration
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Belgium
- Market Region: Global
- Project Deliverables: Brand World, Illustration, Packaging Design, Tone of Voice
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
