Konscious makes products for the keto diet, a popular low-carb diet that celebs like Katie Couric have tried. Its products include a strawberry cheesecake shake, a chocolate shake, and tablets that help fortify the hair and nails. In creating Konscious’s beautiful, sleek, and colorful packaging, Squat New York conceived of basic shapes and a geometric pattern that represent both the transformation a consumer going on the keto diet goes through and the flavors of Konscious’s products. Itamar Kornowski—creative director of Squat New York—conceived of the idea to create a brand that was clear and simple, giving consumers a sense of the health, goodness, and nutrition they’d receive when buying these products.
“Challenge: Pereg is a family-owned company that has been in the business for over 100 years, specializing in over 60 varieties of gourmet herbs and spices. When the company decided to branch out to a new business segment and put their flavorings on quinoa, they approached Squat New York to create an image that would convey the multitude of what they have to offer.”
“Solution: Squat New York designed the packaging in such a way that appeals to consumers’ five senses, which impacts their purchasing decision. We want to ensure that the sensory aspects of the packaging is harnessed with the texture, the shape, and most of all, the taste in mind. With four different flavors; chocolate, vanilla, strawberry and original, we created a unique color palette to represent each flavor. The visual components of the packaging generate a better overall impression and connection between customers and the product.”