The Squaremeets brand identity is a visual representation of the platform’s commitment to connecting commercial spaces with potential tenants. Drawing inspiration from architectural forms and the concept of connection, the logo embodies the platform’s core values of adaptability, professionalism, and community building.
The logo’s design centers on the geometric shape of a square, unfolding to reveal an abstract ‘S’, invoking the figure-ground perception phenomenon. This creative approach symbolizes the connection between space and ambition, highlighting Squaremeets’ role as a facilitator of opportunities in the commercial real estate market.
The chosen color scheme features a vibrant orange, representing energy and innovation, paired with a professional grey, ensuring versatility and a strong visual impact across various applications.
The identity has been applied across a range of materials, including digital platforms, stationery, signage, and promotional items, ensuring a coherent and recognizable brand presence.
The goal was to craft a brand identity that stands out in the crowded real estate market, one that not only communicates the functional benefits of the platform but also resonates on a deeper, psychological level with its audience.
Squaremeets’ new brand identity is a bold step forward, encapsulating the company’s vision and echoing the innovative spirit of the brand. It’s not just a logo; it’s the beacon of connection in the commercial real estate landscape.
- Agency/Creative: Mindcraft
- Article Title: Squaremeets: A Geometric Identity for Real Estate Connections
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Non Published
- Agency/Creative Country: India
- Agency/Creative City: Calicut
- Market Region: Asia
- Project Deliverables: Brand Experience, Brand Guidelines, Logo Design
- Industry: Real Estate
- Keywords: Commercial Real Estate Branding, Innovative Logo Design, Real Estate Platform Identity Geometric Brand Identity Professional Logo Creation Dynamic Space Branding Commercial Property Brand Design Modern Real Estate Branding Corporate Identity Design Creative Brand Solutions Business and Space Integration Strategic Brand Development
Creative Designer: Musahib Mubarak