Sprio Spritz range of soft drinks were created to challenge the quality and taste of a commercial spritz with flavours that can be matched with food. This premium offer has zero to low sugar, natural flavours and a sophisticated taste profile with fine elegant champagne style bubbles.

Studio Guild’s strategy was to create a brand that was unexpected. A brand that would stand out on a supermarket shelf against another commercial offers, but sit comfortably on a restaurant table against alcoholic offerings.

The look we create is artisanal, modern, elegant and sophisticated, yet approachable and fresh. The colours have been chosen to reflect the taste profile, but the tones are a nod to the retro Italian style of the 1960s, fitting for this Italian named brand.

The overprint effect on the front label as been created to achieve an artisan feel as though printed directly onto the brand story. We created individual storytelling chapters on the front label that appear to be part of a novel, but describe the flavour profiles.

The neck embellishment has been created to further enhance the premium offer with unique citrus illustrations for each flavour. For a visual point-of-difference and to highlight the standout features of this brand through icons, we created a unique die line that is discoverable as the consumer turns the bottle. These secondary design assets allows the brand to evolve, enabling the brand story to expand through many touch points – marketing, socials, point-of-sale, promotions.

Studio Guild was also responsible for the brand’s tagline ‘Spritz for Life’ to further enhance the brand positioning of a healthier offer within a mostly unhealthy category. We also created the premium looking carry packs, the shipper carton, promotional brochure and other point-or-sale collateral.

The range has recently been launched but the addition of a still and sparkling water offering is currently in production.