Sportsbet Symposium an event happening at The House. Topics will range from legislative issues to business strategies. A modular grid typeface that is created as part of the identity system for the event. The typeface is inspired by constantly changing variables from dynamic games’ scores on sports betting boards. The font uses the same grid as The House’s main brand identity’s typeface.
The font uses the same grid as The HOUSE’s main brand identity’s typeface, which is based on a four leaf clover shape which represents luck. Sessions will cover the business and legislative aspects of sports betting, featuring globally recognized sports betting experts and business leaders.
Sportsbet Symposium’s logo animation is inspired by constantly changing variables from dynamic games’ scores on sports betting boards. Event banners will be installed both inside and outside the convention center. For guests who signed up for Sportsbet Symposium will wear wristbands before entering and experience international sports betting games including Sports Toto.
To express the idea of “constantly changing variables” inspired by the sports betting board, alphabets are coded through Processing. Taking cues from the idea, different sports icons were created morph into the team names that will be discussed at the event were created. Guests can read additional information about sports betting on specific sports through brochures. Typography treatment will be also shown on both website and social media. There will be also interactive screens will be available on kiosks that will help guests to access information easily.
Similar to The House, Sportsbet Symposium’s branding will be shown through applications including print, environmental, digital, and interactive designs. There will be digital kiosks installed during the event that guests could take a look at information related to the event.
- Agency/Creative: Eun Jung Bahng
- Article Title: Sportsbet Symposium Brand Redesign Concept
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: United States
- Agency/Creative City: Los Angeles
- Market Region: North America
- Project Deliverables: Brand Redesign
- Industry: Entertainment
- Keywords: WBDS Awards, Student
Educational Institution: ArtCenter College of Design
Educator's Name: Rudy Manning, Roy Tatum