Sports Fields is one of the first Romanian businesses to offer complete services for natural, hybrid and artificial sports fields. With over two decades of experience in this field of activity, the company has built and maintained the most important sport field in the country: the National Arena.

The Challenge
Sports Fields is one of the first Romanian businesses to offer complete services for natural, hybrid and artificial sports fields.

Over the years, the company’s experts have participated in numerous events, congresses and specialization activities, aiming to be always up to date with the latest information and technologies in the field.
The passion for sports and the commitment to have the best product on the market has to be reflected in the brand image.
The brand also needs a visual identity that communicates internationally.

The Solution
After the brand discovery session, we identified and established the following key aspects: brand positioning, brand attributes, brand personality, visual directions, the visual identity of the brand, the brand slogan

The abstract symbol illustrates innovation and the ability to combine solutions for the complete services that the brand offers.
Joining the two initials in the brand name,

“S” and “F” form an optical illusion by playing with negative space.

The dynamics of the logo, obtained through the round shapes and the diagonal arrangement of the text, suggest the proactive attitude of the company.

What did you find most impressive or unique about this company?

The implication and the professional approach regarding each detail of the project. They managed to understand our mentality and perception of the company and created a perfect image of them. Thanks to this project our company has a new and fresh look.