“Life Easy* | Juice packaging for professional use
Who says that solutions for the Professional Sector have to look boring and unexciting? Meet EASY*, a line of juices for HoReCa customers developed by Delta Foods, a key retail player in juice and dairy.
Inspired by the sensual pleasure typically connected with the juice regime, we went beyond the obvious and incorporated emotion in our design solution. Centered on Pin-Up Girls and a retro visual language, the EASY line of juices breaks the mold and introduces vibrancy and sensuality in a category typically plagued by bluntness.
*”Easy” (brand and logo) is an existing Delta Foods milk brand for professional use.””
CREDIT
- Agency/Creative: spoondesign, Designed Spyros doukas
- Article Title: spoondesign – Life Easy
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
