Known for its all-natural sparkling waters made with real fruit, Spindrift has launched a new line of sodas with the same ethos. Crafted only from real fruit with zero added sugar, Spindrift Soda is the modern soda that really gets it right. Fresh, delicious and just sweet enough. With strategy developed by Singlethread, we created a colorful typographic-driven design that aligns with the other products in the Spindrift family, yet stands apart in the soda category.

Elements from the core Spindrift brand are given a new, bolder look. The logo features prominently. We created a spectrum of colors for each soda that works both to denote the unique flavor profile but also reinforce the brand with consumers. Fonts are used with more simplicity and force to distinguish the more punchy Soda line from the softer sparkling water line. Fruit illustrations are present, but take a secondary role. We rendered various fruits such as cherries and limes with a graphic streamlined style. Topping thing off is a sticker graphic evocative of what you’d find on fresh fruit in the grocery store.

Design created in partnership with Singlethread and the in-house team at Spindrift. The launch includes secondary packaging, a social media campaign, and colorful web site.

Swig is a San Francisco design agency specializing in beverage packaging and branding. We create Drinks People Love—packaging that stands out on the shelf and charms up close. We work across all beverage categories—from local craft beer to global wine and spirits. Strategic thinking matched with unexpected creative from a nimble and responsive design team. We partner with brands at any business stage — just launching, in need of a refresh, or ready to scale up.