Spicer Warin’s profile in the international market is based upon founder–director Richard Spicer’s decades of experience, global connections, and restless determination to acquire fine jewellery and stones exclusively of the most superior quality and provenance. The collection includes pieces from great historical houses such as Cartier, Van Cleef & Arpel’s and Boucheron, they spring from true inspiration and the most exquisite craft.
Whilst loyalty and great warmth have developed over the past decades for the brand, Spicer Warin’s ambition is to expand its business into new territories and appeal to a younger generation. Thus, the new designs were developed to build a stronger and more contemporary identity with a focus on finding a balance of timeless and modern, a brand in which the magnificent diverse historical collection is as relevant today as when it was first conceived.
The new brand identity is designed to capture the spirit in which the pieces were conceived — more than mere decorative jewellery, each piece is designed as an eclectic work of art. It features a new logotype and typeface, using Quadraat, a classic and delicate high–contrast serif typeface designed by Fred Smeijers, paired with Relative, a well–proportioned, geometric sans–serif typeface designed by UK–based type foundry Colophon. The ethereal imagery enhances the beauty of the creations and transports us out of the everyday and into a place of mystery, contemplation and even enchantment.
CREDIT
- Agency/Creative: Studio Bright Green
- Article Title: Spicer Warin Brand Identity by Studio Bright Green
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Global
- Project Deliverables: Animation, Art Direction, Brand Design, Brand Identity, Brand Redesign, Brand Strategy, Branding, Creative Direction, Design, Exhibition Design, Film, Logo Design, Packaging Design, Photography, Rebranding, Web Design
- Industry: Fashion
- Keywords: jewellery, jewelry, antique jewellery, fine jewellery, branding, brand, identity, print, packaging, animation, film, photography, fashion, Brand strategy, visual identity
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Credits:
Director: Deborah Green
Designer: Flora Meiyuk Wong
Photographer: Evelyn Bencicova
Film Director: Florian Huelbig
DOP: Tim Bieker
Executive Producer: Jana Marx
Production Assistant: Elfesya Canimana
Lighting Designer: Felix Schirmer
2nd Lighting Assistant: Vadim Michel
Digi Tech: Kwame Boama
1st AC: Flu Popow
Volunteer: Noura
Set Design: Studio Britz
HMU: Liset Garzia
Styling: Fabiana Vardaro
Model: Liza Boeve
Model: Jelena Dauter
Production Company: Stink Films, Berlin
