Work on the project began in 2019. The owners of the specialised combat training academy, which owned a shop offering souvenirs from the courses, wanted to create a brand specialized in the production and sale of tactical clothing. Brand’s mission was to transform the traditional military style and revolutionize the “off-duty” look.
We were invited to design the visual identity of a new military brand and the mentioned clothing collection. During almost one and a half years of cooperation, the original scope has strongly evolved. In addition to the visual identification system and the key visual, we have also designed over 60 projects of various types of clothing. Each element of the collection was produced from scratch by Polish producers, which allowed us to decide on the appearance of even the smallest details.
We have designed products that will work in all circumstances and conditions. The color palette is inspired by the environment in which our customers most often use their experience.
One of the most important elements of brand identity is the designed mark. By referring to the silhouette of the eagle – a military symbol known throughout the world – it accurately reflects the values and characteristics of the ESA.CØ Unit.
The clothing collection designs are characterized by wide possibilities of placing the logo. So we want the mark to work autonomously and always be legible – regardless of the size or material on which it is applied. We have created a system by which logo works and adapts depending on the applied size.
In addition to the shapes themselves, we also designed proprietary zipper pullers or velcro- taped elastomers for comfortable use of clothing with tactical gloves. Months of work on the production of samples, selection of decoration technology, accessories, packaging and many other additions resulted in the premiere of the brand in an e-commerce platform designed by us. For promotional purposes, we also carried out three photo sessions, pack shots, product sessions with the use of models and an image session – the effects of which has shown how clothing can be used both in action and off-duty.
- Agency/Creative: TwoFourSeven Studio
- Article Title: Specialised Combat Training Academy Branded Souvenirs Designed by TwoFourSeven Studio
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Gdynia
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Experience, Brand Identity, Brand Strategy, Branding, Copywriting, Creative Direction, Identity System, Logo Design, Packaging Design, Photography, Product Design, Tone of Voice, Typography, User Experience, User Interaction, Web Design
- Industry: Retail
- Keywords: Tactical clothing
Art Direction: Oskar Podolski
Brand Experience Design: Karol Imiau0142kowski
Project Manager: Bartosz Kruszyu0144ski
Designer: Zuza Rogala
Web Developer: Bartu0142omiej Konopka
Photography: Paweu0142 Fabjau0144ski