Spassu is a company with 30 years of history and constant innovation in technology for different industries such as oil and gas, industry 4.0, smart cities, and others.
The challenge of the Branding project was to create a new identity that represents the company in its current moment and guarantees a long life in the coming years. For this, we carried out a wide interview with different areas of the company to understand how each person and group felt working at that company.
The name Spassu, which means “space” in English, was chosen for its significant meaning in relation to the company’s mission and values. The word “space” represents the distance between things, the orbit of planets, and the vastness of the universe. By exploring the space between things and finding new ways to connect and innovate, they can create solutions that help our customers achieve their goals and succeed in their industries.
The circles present in the symbol form circular paths that transit in different directions. And if we look at the symbol as a single piece, we visualize a single object, composed of several similar shapes.
The construction of this reference in the symbol was based on the concept that the technology created within Spassu can also be interpreted by layers, where each observed level has its rules and complexities, but all levels together form a product, software, and a system that can be seen uniquely.
So that Spassu’s internal team could continue creating new visual pieces, we developed an easy-to-understand visual system. Thus, we ensured that the company’s new visual identity was consistently applied at all points of contact with the public, conveying trust and professionalism.
The final result was a visual identity that represents Spassu in its current moment and that guarantees a long life in the coming years.
- Agency/Creative: Duck Design Studio
- Article Title: Spassu Tecnologia New Branding Identity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Gramado/RS
- Market Region: South America
- Project Deliverables: Brand Identity, Branding, Identity System
- Industry: Technology
- Keywords: tech, industry, development
Creative Director: Vinicius Germano Muller
Designer and Researcher: Gabriel Sauer
Designer: Eduardo Matos