Hula Estudio – Alma Libre
“ Alma Libre is a semi-sweet wine, white and rosé, with a limited edition of 3000 units each.
Away from the classic Rioja standards, this wine aims to reach consumers that are searching for different wines.
The brand was already a declaration of intentions and it was clear that freedom had to be represented somehow. That’s why we thought about swallows, remembering those summer evenings during our childhood, without any worries, observing how dozens of them furrow the sky freely.
ILLUSTRATION
Migratory birds have no borders, they cross the skies with total freedom, so we decided to represent them in full flight through a series of illustrations made in ink, creating a flock that crosses freely through the labels.”
CREDIT
- Agency/Creative: Hula Estudio
- Article Title: Spanish Limited Edition Packaging Design for Migratory Birds and for Labels with No Borders
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Global
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
