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Spacer Brand Identity Created by Maxs

Spacer Brand Identity Created by Maxs

Founded in 2021, Spacer has a modern street fashion orientation. But in order not to be dissolved in the already narrow local brand market, Spacer chose a theme that followed the trend of social realism. By fashion. We wish to contribute to reflect the voice of our generation, to speak up to the issues of the times.
In addition, Spacer was also founded to bring fashion solutions to those who love to stand out but do not want to be pompous. Spacer products often have simple designs, easy to wear but still stand out thanks to the materials, printing technology and the stories surrounding them.

The SPACER logo has a bold font scale and classic style and is derived from a modern, futuristic geometric font. It makes a timeless impression by paying attention to every custom detail.

About the stylized typeface “SP” and “CE” linked together to create space for the two letters “A” and “R” to be represented individually and also the impression that shows the design distance to create space when is show

The brand will use Hologram technology to print multicolored reflective patterns on different fabrics to create Hologram-colored costumes.When monochromatic colors gradually become familiar and “boring” in the eyes of many people, Hologram becomes a new bright spot thanks to its fancy charm. With a magical and beautiful 7-color changing effect, Hologram obviously becomes attractive and interesting, making anyone, especially young people, unable to take their eyes off and wobble. Not only that, when viewed at different angles, the Hologram material shows different colors beautifully

CREDIT

  • Agency/Creative: Maxs
  • Article Title: Spacer Brand Identity Created by Maxs
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Ha Noi
  • Market Region: Asia
  • Project Deliverables: Brand Identity
  • Industry: Fashion
  • Keywords: Spacer

  • Credits:
    Kien Tran: Kien Tran

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