“Space tea packaging” this is a concept project, the goal of which is to create a slightly fantastic product. Tea, which is created from minerals and other materials mined in the vastness of space and other planets and satellites, such as Mars or the moons of Jupiter.
This tea has three flavors. The first one is “classic”. It has sour and sweet notes. The second is “red energy”. It is somewhat reminiscent of a sour berry. This tea is designed to increase strength and give vigor. The third taste is a mixture of slightly sour and slightly bitter tastes, which allows you to relax. Among other things,
all of the presented line has a positive effect on health and brain activity.
“Tea from space” is an elite tea made from the leaves of the Japanese tea tree, to which minerals found in the expanses of space and on other planets are added. This tea has a specific taste, but other than that, it has a positive effect on your health.
The packaging design sends buyers back to Japan and a certain cyberpunk, thanks to the used characters and neon colors. Also, the packaging is partially made in grunge style. Black, white, blue colors refer us to space. All this will make the customer surprised when he sees such an unusual packaging design in a store on a tea shelf,
what will make him pay attention to this tea and become interested in it and most likely buy it.
Noise was chosen as the main design element, as a symbol of outer space. An overlay of elements with inverted colors was also used, symbolizing the connection of completely different things.
- Agency/Creative: Vasily Aleev
- Article Title: Space Tea Packaging Design Concept
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: 2D Design, Brand Design, Design, Packaging Design, Poster Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Food/Beverage
- Keywords: tea, packaging, space
Designer: Vasily Aleev