The idea for Space Taste started with the realization that chocolate is enjoyed by people from all walks of life, but people from all walks of life do not all find the same chocolate packaging designs relatable, which makes it difficult for a chocolate brand to appeal to a diverse audience.

That being said, chocolate is a top sweet treat worldwide and so has the potential to unite people of different backgrounds. Its global appeal is incredible and spans many diverse types of people no matter their ages, backgrounds, upbringings, ethnicities, or day-to-day habits.

Understanding this, Space Taste introduces itself to the market as a chocolate brand that leverages a space theme because the wonder of space is not specific to any culture, ethnicity, or walk of life. Instead, since we have all experienced a wonder for space at one point or another, the use of the space theme is all-inclusive and aims to attract a diverse audience.

Furthermore, Space Taste makes use of a minimalist and clean design style because this style resonates with modern consumers across various demographics. Its simplicity helps Space Taste stand out and makes the information on its packaging easier to follow and understand. Thus, simply put, the packaging design’s use of a minimalist and clean design style will make it attractive to the modern shopper.

Overall, Space Taste aims to become a favourite snack worldwide and, in so doing, will become a reminder that no matter how different we can be from one another, a love for chocolate will always connect us.