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Space Mark Lab Help Revive the Brand of Dennison Watch Case Co.

Space Mark Lab Help Revive the Brand of Dennison Watch Case Co.

Once in a lifetime project! Dennison was one the prestigious watch makers of the 18th century. Established in 1905, Dennison Warch Case Co produced over hundred cases designs for luxury brands Rolex and Tudor. It is one the most famous watch brands of Britain and piviotal to the watch making history.

Recently, we were asked to help revive the brand launch by producing the first watch by Dennison since 1967! We helped product design and manufacture the case using 3D printing technology and low volume manufacture.

These limited edition watches were all designed in Birmingham, only 3 miles away from the original Soho factory and made in England. Two of the original Dennison machines were used during the manufacturing process of these cases.

Dennison Revival watches are inspired by the Dennison Aquatite cased expeditionary watches from the 1950s. With heritage and style, they are designed as “field watches” with a purpose of exploring the world’s toughest and most remote terrains. Remaining true to the brand’s tradition, Dennison cases are made in England using some of the same machines from the original factory, housing robust Swiss-made movements, assembled and tested in England.

Case: Made in England. Stainless steel 316L. Screw back case and screw down Dennison Quality embossed crown. 38mm diameter excluding the crown and 20mm lug width. Visible lug holes. Satin finish. Slightly domed durable plexiglass. Sealed and tested, water-resistant to 10ATM.

Movement: Mechanical Swiss-made robust ETA calibre 2824-2. Automatic. Hours, minutes, sweep seconds. Quick-set date change. Hacking seconds. 25 jewels. 38 hour power reserve.

Dial and Hand: Swiss-made dials & hands. “Honeycomb” dial with “dagger” batons & quarterly Arabic numerals. Super-Luminova surrounding hour markers. Chapter ring. Date aperture. Dauphine hands with Super-Luminova.

Leather Straps: Made in Austria and Italy.
Boxes: Dennison watches are accompanied by an “English Mustard” watch box containing a quality leather watch roll, hand-made in England.

 

CREDIT

  • Agency/Creative: Space Mark Lab
  • Article Title: Space Mark Lab Help Revive the Brand of Dennison Watch Case Co.
  • Organisation/Entity: Agency
  • Project Type: Product
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: Birmingham
  • Market Region: Europe
  • Project Deliverables: 3D Design, Industrial Design, Product Design
  • Industry: Fashion
  • Keywords: Dennison, watch design, product design, industrial design, luxury, fashion watches, Space Mark Lab

  • Credits:
    Product Designer: Tez Patel
    Owner: Dennison Watch Case Co. Ltd
    Agency: Space Mark Lab

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