Gautier Semences is a Provence-based independent French family business. It designs and produces a wide range of market garden seeds dedicated to professionals.

Founded 70 years ago, it has become an expanding group with an international presence in 53 countries. But faced with a double movement of increased competition and concentration of large industrial groups, how can Gautier Semences stand out from the crowd and support its growth, on a market where SMEs with artisanal identities rub shoulders with global groups?

A central value emerged as a lever of distinction in this market dominated by powerful players: Creativity, since Gautier Semences has always cultivated a creative approach:
– in research, with R&D constantly focused on improving seeds and promoting varietal creation.
– within its teams, by bringing together complementary talents from varietal design to seed marketing.
– in its relational posture, by promoting collaboration as a trigger for new ideas.

It is this creative dimension, unique on the market, that guided the strategic and creative approach of the new brand identity, by drawing inspiration from nature. The creative work strives to promote the seed roots of the company. The logo is organic and structured, like nature. it puts the seed in the spotlight and at the center of the brand’s identity. Behind the sober typography 4 seeds are revealed, odes to the seed profession and to the 4 generations of the Gautier family who have kept the company alive for 70 years. The graphic territory is lively and rich, anchored in Provençal heritage, like the colorful patterns of seeds and vegetables which punctuate the brand’s speeches. The new identity with rounded shapes represents an independent, open and accessible company, clearly expressing this notion of proximity dear to the brand.