As our digital landscape perpetually moves to adapt to consumer behaviour and technological shifts, content’s become more and more accessible to everyone, on any platform, at any time. But our ‘always on’ culture doesn’t mean that creative thinking and production should suffer, if anything, the battle for our ever-decreasing attention spans means the absolute opposite is true.

In an age where anybody with a phone and a ring light can call themselves a content creator, what sets Sound & Colour apart is their inherent love of storytelling and the collaborative journey they go on with their clients to create content that brings brands and people together, summed up in their purpose statement – Powerful content, perfectly captured.

The team’s striking imagery, including a host of famous faces from music and sport, lent itself to simple framing and some old-school annotation as a nod to craft being at the heart of everything they do. Within the visual identity, the use of brightly coloured gradients and a changing ampersand act as a symbol of creative flair and versatility, harnessing the name to underpin a commitment to shared ideas, common goals and the value of creative expression.

“The Modern World became an extension of our team and we’re so pleased with the outcome of our rebrand. It now aligns with the standards of our productions, who we are as a team and our vision for the future.” Chris Elliott & Rick Bailey, Co-Founders, Sound & Colour

“Working with the Sound & Colour team has been such a pleasure. They allowed us in and were so open about who they are as a people, what they stand for as a business and ultimately where they want to get to. Our job then was to help them communicate that internally, externally and visually in a way that elevates their identity to the same level as the work they produce.” Matt Lewis, Creative Director