Soul Energise is a fresh face in a market saturated with masculine, sports-centric packaging. To set this product apart from those filled with unhealthy chemicals and additives that claim to increase endurance during intensive sports, Soul Energise has a feel-good aesthetic with a focus on recreational island-based activities. With an infusion of natural caffeine and 15 essential minerals and vitamins, this vibrant can is designed to stand out on shelves as a healthy alternative for a refreshing drink to energise your mind, body & soul.

Studio Nice One had worked with Soul Coffee previously to develop a range of Iced Coffee drinks, and after a successful product launch and nationwide distribution of sales across Sri Lanka, they realised the potential of repositioning themselves as a lifestyle coffee brand to expand their product offering. Extending the same playful, tropical aesthetic across all new product ranges, Soul Coffee are cementing their position as the go-to brand for coffee based products on the island.

Soul Energise is a fresh face in a market saturated with masculine, sports-centric packaging. To set this product apart from those filled with unhealthy chemicals and additives that claim to increase endurance during intensive sports, Soul Energise has a feel-good aesthetic with a focus on recreational island-based activities. With an infusion of natural caffeine and 15 essential minerals and vitamins, this vibrant can is designed to stand out on shelves as a healthy alternative for a refreshing drink to energise your mind, body & soul.

For the design style the studio executed an informal aesthetic to make the product accessible to all, not just athletes and gym-goers. In light of this, we spent some time researching the most popular weekend activities and each was featured on the front of each can. As each flavour is represented by a fun activity, this leaves room for more flavours to be added into the range as the product’s popularity grows with potential appeal to both Sri Lankans and tourists alike.