Walking through the desert areas of Mexico, specifically through arid areas of northern Mexico, in Chihuahua and Sonora, we can find a plant that is used by the natives of the region as food and for its fibers from which the distillate called Sotol arises.
A drink with a strong character, to be enjoyed preferably on the rocks with a flavor that reminds us of the flavors of the desert, firewood and land.
We don’t know if it was perseverance or a bit of luck, but now they call us Doctrino Sotol.
Atraviesa el camino, sigue la rama hasta el Sotol.
Sotol is an alcoholic beverage distilled from the Dasylirion, in Mexico, that has an alcohol content that varies between 35 and 55 degrees, depending on the producer. Sotol is distilled from the head or pineapple of the Dasylirion plant, from the Asparagaceae family, known by the same name (or by the Rarámuris by the name of sereque) and which grows in the desert of northern Mexico. This drink is produced in the states of Chihuahua, Durango and Coahuila, states with denomination of origin,1 as well as the southern United States in the states of New Mexico, Arizona and southern Texas.
The word sotol or zotol comes from the Nahuatl word tzotollin and means head candy, which was used by the Anasazi, Tarahumara, Toboso and Apache since 205 AD. C. and the name is still maintained.
They are perennial plants with roots whose horizontal spread is 2 to 8.5 millimeters in diameter. The stems are short or elongated, often with a raised or recumbent trunk. The leaves are persistent and numerous, forming spreading rosettes; in the form of long linear, fibrous, glabrous, sometimes waxy-glaucous blades, with enlarged bases, overlapping spoon-shaped, with strong margins, with curved spikes and fibrous apex. It presents paniculate inflorescences, with narrow panicles along and with woody stems; bracts nearly leaf-shaped, distally stramineous, lanceolate; fascicles of dense clusters in axils of bracts. It has small, functionally unisexual flowers. Some plants only have male flowers, others only female. The floral bracts are laciniate, membranous, with six distinct tepals, with green and purple white, cupped, with toothed margins; stamens six, rudimentary on the pistillate of the flowers. The superior ovary presents three angles with abortive staminate in the flowers; pistil short, more or less strap-shaped, slightly enlarged at tip; 3-lobed stigmas, with the lobes weakly connate in tube, and with the pedicel of the flowers with articular pistillate
The word Dasylirion comes from the Greek Dasys and means “rough or disheveled”, and Leirion and means “lily”.
- Agency/Creative: Hi! Estudio
- Article Title: Sotol Del Desierto by Hi! Estudio
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: tepatitlan
- Market Region: Global
- Project Deliverables: 2D Design, 3D Design, 3D Motion, Advertising, Animation, Brand Identity
- Industry: Food/Beverage
- Keywords: Hi Estudio, Tepatitlan, Hi, Spirits, Sotol, Tequila, Mexican Design, Diseñotepeño, Tepatitlan, Design, Packaging, Packaging Design, Hi, Hi Studio, Tepa, Tepeño, Hi Spirits, Spirits, Alcohol,
Designer: Hi! Estudio