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Sorina Rusu Creates Concept Branding for Bisgran Pastry Products

Sorina Rusu Creates Concept Branding for Bisgran Pastry Products

All Bisgran products are hand made. They are created with dedication and special attention to quality and they preserve a traditional taste. My job was to create a brand of traditional hand made products, that would reflect the amazing quality of the pastry. After the briefing, I came up with the name BisGran and started working on the packaging. There are 10 Bisgran products: 5 crakers and 5 sweet biscuits. The packaging is a display of the products on a wooden table, with the ingredients shown off. The carton box has a round die-cut window, to see the real products inside the bowl.

CREDIT

  • Agency/Creative: Sorina Rusu
  • Article Title: Sorina Rusu Creates Concept Branding for Bisgran Pastry Products
  • Organisation/Entity: Freelance, Non Published Concept
  • Project Type: Packaging
  • Agency/Creative Country: Romania
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design, Product Architecture, Product Naming, Research, Tone of Voice
  • Format: Box
  • Substrate: Plastic, Pulp Carton

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