All Bisgran products are hand made. They are created with dedication and special attention to quality and they preserve a traditional taste. My job was to create a brand of traditional hand made products, that would reflect the amazing quality of the pastry. After the briefing, I came up with the name BisGran and started working on the packaging. There are 10 Bisgran products: 5 crakers and 5 sweet biscuits. The packaging is a display of the products on a wooden table, with the ingredients shown off. The carton box has a round die-cut window, to see the real products inside the bowl.
CREDIT
- Agency/Creative: Sorina Rusu
- Article Title: Sorina Rusu Creates Concept Branding for Bisgran Pastry Products
- Organisation/Entity: Freelance, Non Published Concept
- Project Type: Packaging
- Agency/Creative Country: Romania
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design, Product Architecture, Product Naming, Research, Tone of Voice
- Format: Box
- Substrate: Plastic, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
