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Sophisticated RTD Cocktails for the Modern Consumer from New Zealand

Sophisticated RTD Cocktails for the Modern Consumer from New Zealand

Onfire Design – Luxerose premium RTD cocktails

“The cocktail and beverage category is a rapidly growing sector. To stand out a new brand needs to think a little differently and bring some innovation for a demanding consumer group that are always looking to discover new and unique flavours.

Luxerose is an RTD range of cocktails aimed at the young, millennial female audience in New Zealand and China. Designed for social occasions and gifting, New Zealand mixologists were commissioned to create 3 distinctive cocktail blends reflecting current flavours and taste trends in the New Zealand social scene. Packaging the cocktails was an essential part of the project, in conjunction with the client we created a unique set of 3 glass vials which, when chilled, could easily be dispensed at home or in bars. These are contained within a presentation case decorated with a modern, colourful abstract botanical illustration showing various flora and fauna from New Zealand. With future range extensions intending to utilise the same livery but with illustrations reflecting different countries and cities. Bright, colourful and fun, this new way of enjoying cocktails brings a new dynamic to any social event.”

CREDIT

  • Design Agency: Onfire Design
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Sophisticated RTD Cocktails for the Modern Consumer from New Zealand
  • Brand / Project Name: Luxerose premium RTD cocktails
  • External Design Credits: Creative Director - Matt Grantham
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location: New Zealand
  • Market Country: New Zealand
  • Market Region: Multiple Regions
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle, Case
  • Consumer Substrate / Material: Glass, Metal
  • Extra: Design Credits: Creative Director - Matt Grantham
    Designer / Illustrator: Georgina Brothers
    Designer: Michelle Maude

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