Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Sophisticated RTD Cocktails for the Modern Consumer from New Zealand

Sophisticated RTD Cocktails for the Modern Consumer from New Zealand

Onfire Design – Luxerose premium RTD cocktails

“The cocktail and beverage category is a rapidly growing sector. To stand out a new brand needs to think a little differently and bring some innovation for a demanding consumer group that are always looking to discover new and unique flavours.

Luxerose is an RTD range of cocktails aimed at the young, millennial female audience in New Zealand and China. Designed for social occasions and gifting, New Zealand mixologists were commissioned to create 3 distinctive cocktail blends reflecting current flavours and taste trends in the New Zealand social scene. Packaging the cocktails was an essential part of the project, in conjunction with the client we created a unique set of 3 glass vials which, when chilled, could easily be dispensed at home or in bars. These are contained within a presentation case decorated with a modern, colourful abstract botanical illustration showing various flora and fauna from New Zealand. With future range extensions intending to utilise the same livery but with illustrations reflecting different countries and cities. Bright, colourful and fun, this new way of enjoying cocktails brings a new dynamic to any social event.”

CREDIT

  • Agency/Creative: Onfire Design
  • Article Title: Sophisticated RTD Cocktails for the Modern Consumer from New Zealand
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: New Zealand
  • Market Region: Multiple Regions
  • Format: Bottle, Case
  • Substrate: Glass, Metal

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
0
Bad
Vote
0