A university project that came out from the desire of revealing the wonders of the Romanian land of Crișana, as well as promoting its traditions, customs and culture by encouraging local producers and their products.
Luckily, grandpa could be one of those local producers and actually, was his passion for manufacturing this beverage that inspired us to build this (fictional) brand in the very first place. Harmoniously flavoured and goldenly tinted, not only an alcoholic beverage but a part of our culture – ‘vinars’.
Because each time a bottle of ‘vinars’ opens, people are gathering around. Family and friends, all the loved ones – it is important to stay together and united, to celebrate, enjoy each other’s company and to sometimes forget at least for a moment about our problems, have a drink and just seize the moment. Because, occasionally, life could seem really tough, customs change, times change, but vinars does not. Because it is ours, part of our identity as Romanians and that is why it will stay the same forever, tasting exactly as we want it to taste like.
Nonetheless, family is what inspired us from the very beginning, as well as everything that surrounds us. That is why we insisted on conferring authenticity to this brand by emphasizing the whole magic and experience that comes along with this particular beverage, by presenting a setting that seems effortless, casual but real and expressive. In this sense, we would like you to join us on a journey right to the heart of a rural decor, at foot of the Zarand and Codru-Moma mountains, bathed by the waters of the Crișul Alb river, where Gurahonț village, part of the region of Crișana preserves the craft of traditional ‘vinars’. A double refined alcoholic beverage obtained by the natural fermentation of apples, pears and plums. A based on fruits and additive-free production aimed to reveal the authentic taste of real, properly and naturally grown fruits, that follows the same natural, good and healthy recipe that has been used in our region since always. Or at least since the double distillation of alcohol method has been acquired by our people when the occupation by the Habsburg Empire took place in the 18th century.
On the other hand, graphically speaking, ‘Houanu’ is the intersection point where tradition meets trends, where Romanian embroidery-like motifs are transposed and adapted to today’s aesthetical tendencies (apparently defined by the compulsion of simplifying everything as much as possible and at a very fast pace). Yet everything is designed based on veracity, authenticity and honest emotions, along with a tiny hint of rusticity as a symbol of the Romanian village. However, Hohanu’ could be not only about our family or Crișana, but about all Romanians from all over the world.
- Agency/Creative: Sonia Margea
- Article Title: Sonia Margea Designs Packaging for Traditional Romanian Alcoholic Beverage
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand World, Branding, Graphic Design, Packaging Design, Photography, Product Naming, Research, Tone of Voice
- Format: Bottle, Box
- Substrate: Fabric, Glass Bottle, Wood