Soll Created a Language of Beauty for Nastasia Černovski Jewelry
Beauty, self-confidence, femininity are a language that one can learn. Each culture has its secrets of image perfection, its language, so as the language of beauty. Every jewelry by Nastasia Černovski (https://nastasiacernovski.com) is a cross-cultural journey that leads you through different times, eras, and traditions. The result of such a trip is a modern rethinking of archetypes, symbols, cultural codes.
Findings in history and cultures are reflected not only in the design of jewelry. They’re also affected in the design of the brand and packaging. Based on the semantics of images and symbolism of Old and New Worlds, we have created the language of female beauty, not only in the lyrical sense but also in the most direct.
We have created the Beaty Language and the alphabet for it. The letters are symbols used for centuries in the cultures of different countries and peoples. Each jewelry, each packaging is a letter, which has its meaning and a whole cultural section.
How does this alphabet work? Nastasia Černovski delivers jewelry in branded boxes. On the cover of each is one of the Beauty Language letters. When ordering, you choose which symbol is closer to you and which one you want to see on the packaging. With your jewelry, you also get a postcard. It includes a message encrypted by Nastasia Černovski and a key to a cipher (alphabet) with which you can read the text. If you like, you can cipher your custom message and, for example, confess your love.
Enriching the collection of jewelry, you compose new words, discover new meanings, create your own Beauty Language, charm, romance, and self-confidence. You create yourself. Nastasia Černovski is about creations for the best creatures.
- Design Agency: SOLL
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Soll Created a Language of Beauty for Nastasia Černovski Jewelry
- Brand / Project Name: Nastasia Černovski Jewelry Packaging Design
- External Design Credits: Creative Director: Dmitry Chigirin. Art Director: Irina Vasilieva, Dmitry Krasnov. Designer: Pavel Kostikov. Motion Designer: Nikita Ryumshin. Account Director: Sergey Kovalev. Account Manager: Tatiana Borisova
- Strategic Deliverables: Brand Strategy, Tone of Voice
- Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design
- Location: Russia
- Market Country: Russia
- Market Region: Global
- Product Category: Fashion
- Consumer Packaging Format: Bag, Box
- Consumer Substrate / Material: Pulp Board, Pulp Paper