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Soll Created a Language of Beauty for Nastasia Černovski Jewelry

Soll Created a Language of Beauty for Nastasia Černovski Jewelry

Beauty, self-confidence, femininity are a language that one can learn. Each culture has its secrets of image perfection, its language, so as the language of beauty. Every jewelry by Nastasia Černovski (https://nastasiacernovski.com) is a cross-cultural journey that leads you through different times, eras, and traditions. The result of such a trip is a modern rethinking of archetypes, symbols, cultural codes.

Findings in history and cultures are reflected not only in the design of jewelry. They’re also affected in the design of the brand and packaging. Based on the semantics of images and symbolism of Old and New Worlds, we have created the language of female beauty, not only in the lyrical sense but also in the most direct.

We have created the Beaty Language and the alphabet for it. The letters are symbols used for centuries in the cultures of different countries and peoples. Each jewelry, each packaging is a letter, which has its meaning and a whole cultural section.

How does this alphabet work? Nastasia Černovski delivers jewelry in branded boxes. On the cover of each is one of the Beauty Language letters. When ordering, you choose which symbol is closer to you and which one you want to see on the packaging. With your jewelry, you also get a postcard. It includes a message encrypted by Nastasia Černovski and a key to a cipher (alphabet) with which you can read the text. If you like, you can cipher your custom message and, for example, confess your love.

Enriching the collection of jewelry, you compose new words, discover new meanings, create your own Beauty Language, charm, romance, and self-confidence. You create yourself. Nastasia Černovski is about creations for the best creatures.

 

CREDIT

  • Agency/Creative: SOLL
  • Article Title: Soll Created a Language of Beauty for Nastasia Černovski Jewelry
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Russia
  • Market Region: Global
  • Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Tone of Voice
  • Format: Bag, Box
  • Substrate: Pulp Board, Pulp Paper

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