Solid Gold, a brand that focuses on high quality dog food. Consumers are more conscious and mindful nowadays because they consider dogs as family members and pet owners want only the best for their beloved animal companions. Ingredients are transparent so that they know where the products came from and the health benefits that will contribute to their wellness that will unleash the inner gold that’s inside of every dog.
As you can see, I created a design which shows the fondness of the pet to its owner because I believe that “ A dog is the only thing on earth that loves you more than he loves himself. “
I chose bright colours to get consumers attention and to strengthen the brand association and creating an impact on your business which can affect total sales as well.
It comes in three packaging – family size, pouch and in can which suits every consumer needs and preferences.
CREDIT
- Agency/Creative: Mina Eshak
- Article Title: Solid Gold Holistic Pet Food Brand and Packaging
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: Global
- Project Deliverables: Brand Experience, Brand Redesign, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Rebranding
- Format: Bag, Bowl, Can, Pouch, Tag, Tin
- Substrate: Metal, Plastic
