Alex Farquhar Design – Solero Ice-Cream Rebrand (Concept)
As part of my initiative to make Unilever more sustainable, one area I delved into was rebranding Solero ice-cream as using bio-degradable wrappers, recycled cardboard boxes for the 3 packs as well as not using palm oil anymore in their products. This rebrand included new fresh packaging for the Solero Exotic & Red Berrie ice-cream bars as well as new packaging for the 3 packs.
CREDIT
- Agency/Creative: Alex Farquhar Design
- Article Title: Solero Ice-Cream Rebrand
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Global
- Format: Box, Pouch
- Substrate: Plastic, Pulp Board, Wood
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
