Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Solento Organic Tequila – A Slower Sipping Tequila

Solento Organic Tequila – A Slower Sipping Tequila

Solento Organic Tequila — A Slower Sipping Tequila Javas Lehn Studio worked closely with the Solento team to concept, define, and articulate the brand identity system, bottle design and campaign imagery for a new type of premium organic sipping tequila. The name Solento derived from combining the Spanish words for sun (sol) and slow (lento). The name set the tone for much of the brand expression and bottle design. These concepts run through every aspect of the brand identity: from the color palette (punctuated with golden yellows) to the bottle design, which is accented with diagonal ribs that evoke rays of sun, to the brand’s sundial logo. The Solento identity is infused with a warm, slow-sipping ethos, reminding us to slow down and enjoy the moment.

CREDIT

  • Design Agency: Javas Lehn Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Solento Organic Tequila – A Slower Sipping Tequila
  • Brand / Project Name: Solento Organic Tequila
  • Strategic Deliverables: Brand Architecture, Brand World, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Photography, Brand Identity, Identity System, Structural Design, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines, Custom Typeface Design
  • Location: United States
  • Market Country: United States
  • Market Region: Global
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle, Box, Case
  • Consumer Substrate / Material: Glass, Glass Bottle

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
4
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
4
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
5
Good
Vote
0
Bad
Vote
0