Right before the pandemic, a local undertaker (yes you read that right) approached us to help them redesign their brand for its end-to-end funerary services business. And this was how we created a brand that honors people, both in life, and in passing. And this is how pew. Rebranded death.

Sokna came to us with their brand name – which in arabic translates closely to a mix of tranquility & nirvana – to build a brand around their ambitious service.
Watching the team and their vision inspired strategic clarity; sokna believes everything physical or worldly must be purged out of the mental space at times of loss.
A mourning space can then be seen as a white canvas.

We decided to have sokna deliberately take on a mostly white palette to challenge the preconceived cultural associations of the subject with black. And a visual language that prioritizes uninterrupted, expansive negative space that allows in all spiritual and emotional thoughts to freely flow.

Multiple religious and non-religious philosophies have interpreted death as the mere separation of body & soul.
We capitalize on this separation. We believe that no matter the belief system, everyone deserves a timeout of absolute peace, clarity and even transcendence when they’ve lost a loved one. Everything physical or worldly must be purged out of the mental space.
Ultimately, sokna’s philosophy culminates in a, rather paradoxical, effort of getting the affected closer to the deceased. One more chance to say goodbye.

Such a timeout involves an intricate process of weeding out the unnecessary politics of paperwork or logistical hassle from the mental space of the mourners.
We take on this purification process – via a team of experts who understand the morbidity of the occurence.
So feel safe. Feel sokna.

This space we see as a white canvas. Through our work, we promise to make a white canvas available to let all spiritual and emotional thoughts freely flow. We don’t let those get contaminated with thoughts or worries of physical or logistical inconveniences.
We are you, if you had the strength, mental capacity and resources to do it yourself. In other words, we take care of the body, you take care of the soul.

Sokna is now the leading end-to-end funerary services business in the region, making headlines in local and regional media as well as multiple appearances on national television.