“Caralarga is a mexican jewelry design firm . This project included the creation of visual identity and the design of the packaging.
The brand concept was inspired and based by the work of North American ethnic groups, trying to communicate this idea through the icon in the logo, which is a tepee, that represents the two capital letters of the designer and founder of the brand: Ana Holschinder.
We chose to work with a bright and vibrant color palette, combined with a modern sans serif font, which would reflect the energy of the brand.
The result is a simple, yet unique, clean and bold packaging printed in full color and matte coated, using a geometric shape printed over half the surface of the box to give a particular and friendly look.”