Prana Chai was born in St Kilda when the founders began experimenting with a sticky chai blend that became their signature offering. Rooted in their passion for high-quality, handcrafted chai, they developed a product that has since gained a loyal following. As part of their rebrand, they approached us to enhance their e-commerce content through a combination of full video production and product photography. The goal was to create content that could be used across their website and social media, aligning with their new direction and refreshed brand identity.

Our photography brief focused on maintaining a light and bright aesthetic, perfectly reflecting the brand’s easy-going minimalism. We embraced a clean and understated color palette, allowing Prana Chai’s branding and packaging to provide intentional pops of colour. This subtle approach helped ensure that the simplicity and clarity of Prana Chai’s design remained at the forefront, while also highlighting the distinct elements of their packaging.

By adhering to this vision, we were able to capture the essence of their handmade chai blends in a way that feels authentic and true to their origins. The imagery and video content we produced showcase the craftsmanship behind each blend while setting the stage for their continued growth and evolution as a brand. This thoughtful approach to visual storytelling allowed us to create content that not only enhanced their online presence but also remained faithful to their core values. Through this collaboration, we helped Prana Chai bridge the gap between their storied past and a bright, exciting future.