Award-winning construction consultancy, Soben, recently announced a new focus for its operation in the UK and Europe, with the launch of Soben Specialist Services, EMEA, and Soben Consultancy UK and Europe.This new focus was underpinned by the unveiling of a new brand identity for Soben, created by northwest-based brand agency, Studio Up North.
Soben has grown exponentially over the last couple of years and has been disrupting the construction consultancy sector thanks to their dynamic, agile, and no-nonsense approach.
An industry leading senior management team, with a proven record of accomplishment gained in both client and contracting backgrounds, has been assembled to realise their growth vision. To match these ambitions, Soben needed to create a global brand to power them to their future successes.
Soben’s new brand identity brings into focus their fresh core values of honesty, bravery, dynamism, inclusivity, and introduces the new tagline ‘Shaping the future with integrity.’ The word integrity supports several aspects of their approach to business by being transparent and ethical, to not work on any projects that exploits natural resources.
The tagline has also been crafted to balance Soben’s ethos of accountability and purpose, where a strong construction message is merged with a principle of establishing and strengthening relationships with real people.
Soben Founder and CEO Scott Smyth commented: “The exciting launch of our new brand identity highlights our purpose and values, and aligned with our new focus, gives me great confidence that our business will continue to go from strength to strength.
“We have made significant progress in recent times and this new brand vision, along with our dedicated team of people, will make us a force to be reckoned with.”
The project featured brand strategy, identity creation, visual language development, messaging and tone of voice.
For further information on how Studio Up North craft identities and experiences that extend beyond mere brand design visit www.sun-design.co.uk
- Agency/Creative: Studio Up North (SUN)
- Article Title: Soben Work with Studio Up North for Global Rebrand to Match Global Ambitions
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Rossendale
- Market Region: Global
- Project Deliverables: Animation, Brand Creation, Brand Guidelines, Brand Strategy, Brand Tone of Voice, Branding, Creative Direction, Design, Poster Design
- Industry: Construction
- Keywords: Construction, Branding, Purpose, Strategy, Creative
Motion: Jordan Yates