Brand identity for SOAC, calming eye drops for irritated eyes. These drops support the eye´s natural tear film and effectively relieve symptoms, such as redness or itching. It is specifically developed for eyes irritated by dry air, contact lenses or working at digital devices. We created a colorful brand identity including a functional packaging and sonorous naming. The logotype´s strong contrast of the letters point out the product´s main feature – immediate relief of visual disturbance.
CREDIT
- Agency/Creative: rasmus und christin
- Article Title: soac – calming eye drops for irritated eyes
- Organisation/Entity: Agency, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Germany
- Market Region: Global
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design, Product Naming
- Format: Blister-Pack, Bottle, Box
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation