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soac – calming eye drops for irritated eyes

soac – calming eye drops for irritated eyes

Brand identity for SOAC, calming eye drops for irritated eyes. These drops support the eye´s natural tear film and effectively relieve symptoms, such as redness or itching. It is specifically developed for eyes irritated by dry air, contact lenses or working at digital devices. We created a colorful brand identity including a functional packaging and sonorous naming. The logotype´s strong contrast of the letters point out the product´s main feature – immediate relief of visual disturbance.

CREDIT

  • Design Agency: rasmus und christin
  • Organisation/Project Type: Agency, Published Self Promotional Design
  • Article Title: soac – calming eye drops for irritated eyes
  • Brand / Project Name: soac
  • Strategic Deliverables: Brand Naming, Product Naming
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Graphic Design
  • Location: Germany
  • Market Country: Germany
  • Market Region: Global
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Blister-Pack, Bottle, Box
  • Consumer Substrate / Material: Plastic

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Presentation: Text, visualisation and quality of the presentation
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