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So Studio Designs New Brand and Packaging for Bumbóg Hand Santiser

So Studio Designs New Brand and Packaging for Bumbóg Hand Santiser

Handcrafted in Dublin, Ireland, Bumbóg is a luxury hand sanitiser created using all-natural essential oils. It contains the World Health Organisation recommended 70% minimum alcohol, to which a blend of premium essential oils and glycerin have been added to ensure it is kind on skin. Using only the highest quality ingredients, the alcohol in the formula was sourced from an Irish distillery and has been blended with lavender, rosemary and mandarin essential oils to give a fresh, uplifting scent each time it is used.

With Bumbóg (pronounced bum-bogue, like vogue) being the Irish word for bumblebee, this felt like a rich source of inspiration for the design of the brand, packaging and point of sale.

Starting with the colour, we use used a simple black and yellow palette, combined with a paired-back, horizontal, striped pattern for the labels, the idea being for the bottles to look like simplified, cubist bumblebees.

Expanding on this idea, we used the simple stripe detail again for the point of sale. This time, using vertical stripes in various shades of green to represent blades of grass in a meadow. This helped to create a suitable unit for the bee-bottles to be displayed and transported.

Building on this simple approach, we created a set of ingredient icons, for the side of the point of sale, that complement the paired back graphic style.

The concept behind the playful photography was for the Bumbóg bottles to look like groups of bees buzzing about their slightly surreal and unusual environment.

Bumbóg’s goal is to create a suite of functional, high quality, sustainable products that enhance their user’s day. Believing every action makes a difference and by offering more sustainable alternatives, they aim to make small choices which have large impacts. Bumbóg hand santiser comes in two sizes, one size for your pocket and one for refilling.

Having just recently been released into the wild, Bumbóg is now stocked in select boutiques, gift shops and chemists across the country.

 

CREDIT

  • Agency/Creative: So Studio
  • Article Title: So Studio Designs New Brand and Packaging for Bumbóg Hand Santiser
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Ireland
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Brand World, Branding, Graphic Design, Packaging Design
  • Format: Bottle, Box
  • Substrate: Glass Bottle, Pulp Carton

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